Consumer Retail Food June 14, 2022When it comes to dairy products, consumers put a premium on ethical claims. According to our research, more than seven in ten shoppers are willing to pay more for products from producers who pay workers fairly, operate locally, and emit less carbon, for example. We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com To read the article, see “How to stay cool as competition heats up in ice cream and yogurt,” May 13, 2022.