Digital Healthcare November 12, 2021Like many industries, medtech companies shifted to omnichannel strategies as the result of the COVID-19 pandemic. Some marketing methods are more popular than others: while just over half of European medtech businesses launched products via online conferences, more than three-fourths of US companies were willing to go this route. We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com To read the article, see “The rise of digital marketing in medtechs,” September 24, 2021.