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The medtech marketing future will be digitized

Like many industries, medtech companies shifted to omnichannel strategies as the result of the COVID-19 pandemic. Some marketing methods are more popular than others: while just over half of European medtech businesses launched products via online conferences, more than three-fourths of US companies were willing to go this route.

Social media and email were the most commonly used channels for product launches in 2020.
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To read the article, see “The rise of digital marketing in medtechs,” September 24, 2021.