While city dwellers have an advantage when it comes to variety and efficient food delivery, increasingly, those who live in the suburbs and in rural areas are keen to click and eat, too. Platforms and restaurants will need to figure out how to scale up and keep costs down to serve these far-out customers.

As food delivery expands into less densely populated areas, platforms will need to figure out how to serve those customers more economically.
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To read the article, see “Ordering in: The rapid evolution of food delivery,” September 22, 2021.