Seeking e-commerce superstars

The bar for entry in the world of e-commerce is low, but outsize ROIs are rare. Potential investors have plenty of options but they may want to consider that only 0.20 percent of digitally native brands earn more than $100 million annually.

More than 90 percent of e-commerce companies in the United States have revenues of less than $1 million per year.

To read the article, see “Digitally native brands: Born digital, but ready to take on the world,” October 27, 2021.