Retail E-commerce November 29, 2021The bar for entry in the world of e-commerce is low, but outsize ROIs are rare. Potential investors have plenty of options but they may want to consider that only 0.20 percent of digitally native brands earn more than $100 million annually. We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com To read the article, see “Digitally native brands: Born digital, but ready to take on the world,” October 27, 2021.