Automotive Diversity & Inclusion September 27, 2022McKinsey research shows that Black Americans will spend more on cars (including electric) in the coming years, projected at $190 billion by 2030. Car companies could foster equitable experiences for Black consumers by looking at their different needs and preferences. For example, our research shows that Black consumers tend to value recommendations when making decisions about car purchases more than their counterparts do. We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com To read the article, see “Rules of the road: Equitably serving Black automotive consumers,” August 3, 2022.