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Round and round we grow

Consumer demand is shifting toward greener goods, say McKinsey senior partner Stefan Helmcke and coauthors. Younger generations are expressing their values through their purchasing decisions, leading toward a sustainable and increasingly circular model for consumer products, instead of the established take-make-waste model. By McKinsey estimates, the shift in demand could result in a €400 billion to €650 billion annual opportunity for European companies.

By 2030, European circular-economy product segments will grow at around 10 to 15 percent annually to reach around €400 billion to €650 billion.
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To read the article, see “Playing offense on circularity can net European consumer goods companies €500 billion,” June 29, 2022.