Marketing & Sales Retail August 18, 2022Marketing budgets are flowing toward retail media networks (RMNs), which are platforms where retailers offer advertisers unique audiences and valuable data insights. One myth of RMNs, according to our latest Retail Media Networks Advertiser Survey: self-serve access creates a competitive advantage. Surveyed advertisers said other factors mattered more, including performance, access to unique audiences, and ease of working with the RMN. We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com To read the article, see “Busted! Five myths about retail media,” June 7, 2022.