The metaverse—a virtual-reality space in which users can interact—is a far-off concept for some consumers and industry experts who anticipate it will be a fleeting fad. Results of a recent McKinsey consumer survey suggest it will stick around. On average, respondents expect to spend nearly four hours a day in the metaverse in five years.
![Let’s meet in the metaverse](/~/media/mckinsey/featured%20insights/charting%20the%20path%20to%20the%20next%20normal/2022/jul/gifs/cod-metaverse-v12-ex2-js-shrunk-timed.gif)
To read the article, see “Probing reality and myth in the metaverse,” June 13, 2022.