Retail Technology Innovation August 4, 2022The metaverse—a virtual-reality space in which users can interact—is a far-off concept for some consumers and industry experts who anticipate it will be a fleeting fad. Results of a recent McKinsey consumer survey suggest it will stick around. On average, respondents expect to spend nearly four hours a day in the metaverse in five years. We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com To read the article, see “Probing reality and myth in the metaverse,” June 13, 2022.