Infotainment superhighway

Mobility sector stakeholders see opportunities to capture value from the metaverse, even before the digital world fully materializes. Partner Kersten Heineke and coauthors found that in-car entertainment could generate more than $30 billion in value by 2030. Tech firms and OEMs are using spatial computing along with virtual and augmented reality to, for instance, display navigation and approaching road hazards on the windshield. Passengers could someday use metaverse tools to browse immersive applications and infotainment options inside vehicles.

Technologies that form the metaverse could help improve driver assistance, in-car passenger infotainment, and passenger entertainment.

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The image is a data visualization of the various responses from a McKInsey Global Industrial Robotics Survey from August 2022, made up of horizontal bars broken into segments of likelihood. The image animates onto the screen. The information displayed visually shows respondents feeling on likelihood of where they see robots being most effective within fifteen industrial circumstances. Respondents see robots being most effective in areas like palletization and packaging, and material handling and ground movement, and lest effective in areas like stamping, and welding and soldering.

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To read the article, see “The metaverse: Driving value in the mobility sector,” January 4, 2023.