Films like The Terminator or The Matrix may suggest people should be wary of artificial intelligence. However, according to a survey by senior partners Alex Singla, Kate Smaje, and coauthors, more than two-thirds of consumers say that they trust products or services that rely mostly on AI as much as, or more than, those that rely mostly on people. The results of the survey could be influenced, at least in part, by the fact that consumers may not always understand when they are interacting with AI.

Most consumers trust products and services that rely on AI as much, or more than, those that rely on people.

To read the article, see “Why digital trust truly matters,” September 12, 2022.