Digital Consumer November 30, 2022Films like The Terminator or The Matrix may suggest people should be wary of artificial intelligence. However, according to a survey by senior partners Alex Singla, Kate Smaje, and coauthors, more than two-thirds of consumers say that they trust products or services that rely mostly on AI as much as, or more than, those that rely mostly on people. The results of the survey could be influenced, at least in part, by the fact that consumers may not always understand when they are interacting with AI. We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com To read the article, see “Why digital trust truly matters,” September 12, 2022.