Back to McKinsey Chart of the Day

I’ll take the healthy food, with a side of values and purpose

Grocery shoppers’ preference for healthy food has been on the rise through the pandemic. But they’re also increasingly seeking brands with strong purpose and good values.

Average EU-5 net sentiment response about importance of food type over a week of shopping in 2020
We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at:

To read the article, see “How European shoppers will buy groceries in the next normal,” December 2, 2020.