Holiday shoppers still love Black Friday, but they are swiping right on other suitors

Global consumers are looking for deals beyond Black Friday, including those on Amazon Prime Day and Cyber Monday. In China, Singles Day is the most popular shopping day.

Bar graph representation shows Black Friday is the top day when surveyed respondents plan to shop, followed by Amazon Prime Day, then Cyber Monday and Pre-Christmas sales out of nine designated shopping days/weeks in 2020.

To read the report, see “2020 Holiday Season: Navigating shopper behaviors in the pandemic,” November 5, 2020.