Sustainability North America April 21, 2021Our survey suggests that US buyers don’t care much about sustainability; price, brand, and quality are their main considerations. Other responses to the survey offer more nuance: consumers worry about a wide range of environmental issues, and are willing to pay more for green products if they were more available and better labeled. We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com To read the article, see “Sustainability in packaging: Inside the minds of US consumers,” October 21, 2020.