The sporting-goods industry has already returned to pre-COVID-19 growth levels. E-commerce spending on sports apparel has sustained at about 40–50 percent since the pandemic began. Companies that prioritize direct-to-consumer models and those that focus on omnichannel offerings will be best positioned for the coming year.
To read the article, see “Sporting goods 2022: The new normal is here,” January 24, 2022.