Retail February 15, 2022The sporting-goods industry has already returned to pre-COVID-19 growth levels. E-commerce spending on sports apparel has sustained at about 40–50 percent since the pandemic began. Companies that prioritize direct-to-consumer models and those that focus on omnichannel offerings will be best positioned for the coming year. We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com To read the article, see “Sporting goods 2022: The new normal is here,” January 24, 2022.