Curb your crisis: Preparing for risk today can prevent disaster tomorrow

We looked at three potential crisis scenarios across three sectors and found that pairs of companies with much—but not everything—in common could view the same risk differently. Brand identity and supply-chain resilience are most affected across the grid.

The same risk will have a different impact on different companies, depending on culture, supply chain, financials, and other characteristics.

To read the article, see “The disaster you could have stopped: Preparing for extraordinary risks,” December 15, 2020.