Back to McKinsey Chart of the Day

Convenient but costly

E-commerce has to offer more than convenience to keep grocery shoppers coming back. Our recent research shows that fewer consumers—compared with 2020—want to engage with retailers in person. But online grocery shoppers say e-commerce falls short in providing fresh, quality foods, lacks a robust selection, and is too expensive overall.

Convenient but costly
We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com

To read the article, see “The next horizon for grocery e-commerce: Beyond the pandemic bump,” April 29, 2022.