Consumer trust in a digital world

Most companies aren’t putting themselves in a position to live up to consumers’ expectations when it comes to digital data, say senior partners Alex Singla, Kate Smaje, and coauthors. According to their survey, consumers want transparent policies, clarity about how their data will be used, and to know their data is being protected. Otherwise, a substantial portion will take their business elsewhere.

To read the article, see “Why digital trust truly matters,” September 12, 2022.