Digital Consumer November 10, 2022Most companies aren’t putting themselves in a position to live up to consumers’ expectations when it comes to digital data, say senior partners Alex Singla, Kate Smaje, and coauthors. According to their survey, consumers want transparent policies, clarity about how their data will be used, and to know their data is being protected. Otherwise, a substantial portion will take their business elsewhere. We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com To read the article, see “Why digital trust truly matters,” September 12, 2022.