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Buy less, repair more: The new look for fashionistas after COVID-19

A majority of UK and German shoppers say that after the pandemic they will buy more durable apparel, keep what they already own for longer, and repair items to prolong their use.

After the COVID-19 crisis, consumers are open to purchasing more durable fashion items, as well as repairing and keeping them longer.
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To read the survey, see “Survey: Consumer sentiment on sustainability in fashion,” July 17, 2020.