Image description:
A chart displays 5 circles, representing Asia, Europe, North America, South America, and the world. Each circle contains 100 dots, with each dot representing 1% of the circle. The 5 circles indicate the percentage share of farmers currently using, or planning to use, at least 1 agriculture technology system in the next 2 years, according to surveyed respondents. Europe and North America score highest, with approximately 62 and approximately 61%, respectively, followed by South America at approximately 50%. The global average is shown at approximately 39%, and Asia follows at approximately 9%.
Footnote 1: Asia includes China and India; Europe includes France, Germany, Netherlands, and Spain; North America includes Canada and the US; South America includes Argentina and Brazil.
Source: McKinsey Farmers’ Global Insights Survey, May 2022; McKinsey analysis
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