Retail Digital February 2, 2022Consumers are accustomed to getting nearly anything they want online thanks to the proliferation of e-commerce. Not so for the B2B portion of the value chain, which remains largely dependent on in-person sales. Players in “eB2B,” offering digital portals and apps to fragmented retail outlets—small grocers and shops—could capitalize on this $2.8 trillion global sector if they identify the right pain points. Click through the interactive to see which parts of the world have the largest share of fragmented trade retailers. Interactive We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com To read the article, see “Digital disruption: The rise of eB2B in fragmented retail,” January 14, 2022.