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B2B still ordering in analog

Consumers are accustomed to getting nearly anything they want online thanks to the proliferation of e-commerce. Not so for the B2B portion of the value chain, which remains largely dependent on in-person sales. Players in “eB2B,” offering digital portals and apps to fragmented retail outlets—small grocers and shops—could capitalize on this $2.8 trillion global sector if they identify the right pain points. Click through the interactive to see which parts of the world have the largest share of fragmented trade retailers.

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To read the article, see “Digital disruption: The rise of eB2B in fragmented retail,” January 14, 2022.