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Americans are willing to pay a premium for some PPE products but not all

Several categories of personal protective equipment (PPE) aren’t very differentiated, so they are susceptible to price-based competition. Others offer manufacturers a better chance to create distinctive products.

Price-sensitive segments are ripe for disruption, while others can use differentiation to command higher margins.
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To read the article, see “Navigating opportunity in the US personal-protective-equipment market,” February 19, 2021.