Consumer Retail Europe August 3, 2022European consumers have increasingly been opting for more affordable retailers. According to our latest European Consumer Pulse Survey, of the consumers who decided to shop at a different retailer in the previous four to six weeks, most turned to discounters. Consumers also reported lower use of other retail formats—particularly specialty grocery and convenience stores, which tend to be higher priced. We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com To read the article, see “European consumers increasingly react to the stress of rising prices,” July 14, 2022.