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About 85 million Americans avoid a top-nine food allergen when grocery shopping

And that number includes only those whose households are affected by some type of intolerance. Another 75 million Americans avoid milk, eggs, wheat, fish, shellfish, peanuts, tree nuts, soy, or sesame for nondietary reasons.

The group of people in the United States who avoid major allergens in food is much larger than just those who are allergic.
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To read the article, see “Consumers with food allergies: A growing market remains underserved,” September 22, 2020.