Consumer Retail Food September 29, 2020And that number includes only those whose households are affected by some type of intolerance. Another 75 million Americans avoid milk, eggs, wheat, fish, shellfish, peanuts, tree nuts, soy, or sesame for nondietary reasons. We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com To read the article, see “Consumers with food allergies: A growing market remains underserved,” September 22, 2020.