Back to McKinsey Chart of the Day

A tale of three US consumers

In the depths of the pandemic, lower-income consumers accelerated their spending, while medium- and high-income consumers pulled back. More recently, those patterns have reversed.

Wealthier consumers have driven the robust rise in spending, while lower-income consumers started to pull back in May 2021.
We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at:

To read the article, see “US consumer sentiment and behaviors during the coronavirus crisis,” October 18, 2021.