Retail E-commerce February 21, 2022The notion that corporate buyers prefer face-to-face transactions with B2B companies is no longer. As many as two-thirds of corporate buyers use e-commerce throughout their purchasing journey, a McKinsey survey has found. And most corporate customers indicated e-commerce is the most effective sales channel. We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com To read the article, see “Busting the five biggest B2B e-commerce myths,” January 26, 2022.