McKinsey quote of the day

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“One of the troubling things we saw was that CMOs were being moved to executors of the strategy rather than being the ones to help create the strategy. In order to make it work really well, there needs to be a balance: CMOs need to be at the table doing both.”

McKinsey partner Robert Tas on the need for chief marketing officers to be included in C-suite decision making in a recent episode of The McKinsey Podcast

McKinsey quote of the day

“One of the troubling things we saw was that CMOs were being moved to executors of the strategy rather than being the ones to help create the strategy. In order to make it work really well, there needs to be a balance: CMOs need to be at the table doing both.”

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