McKinsey quote of the day

“We asked consumers to choose between more natural or more effective products, and we saw that in a number of categories—and this was really shocking—consumers were more likely to choose natural products over effective ones.”

Partner Anna Pione, on surprising insights from a survey of 7,500 consumers in six countries, in "How to thrive in the global wellness market," the latest from the McKinsey on Consumer and Retail Podcast