McKinsey quote of the day

“We allow our words to define us, but I think the natural order of things is that we define words. We imbue them with meaning. We pour ourselves into them. That is how it should be. We’re the ones that mean something. Ultimately, all words are made up.”

John Koenig, author of The Dictionary of Obscure Sorrows, in a recent interview from McKinsey's Author Talks series