Back to McKinsey quote of the day

“[Our 67 CEOs treated] the soft stuff just like the hard stuff. And what they meant by that is they put equal rigor into how they handled topics like talent, topics like culture, topics like organization design. And not only that because they treat the soft stuff as the hard stuff, they know it’s hard. And so they know this is a source of competitive advantage for us when we get it right, not if we get it right.”