McKinsey quote of the day

“You project a word or person in whichever direction you want to go, rather than conducting an analysis where you break things apart. You ideate, you come up with something, and you iterate and iterate. You have to start over many times. At the end, you can get to a result you’re happy with.”

Jens Martin Skibsted, a global partner at Manyone on design thinking in a recent Author Talks interview