Europe has a unique combination of multiple languages and cultures, abundant science and tech talent, and long-standing strengths in the manufacturing and services sectors. Taken together, these regional advantages render the transformative potential of generative AI especially compelling in a number of industries across the entire value chain—and for society at large.
Where and how can Europe’s generative AI adoption create the greatest value? Where are the most exciting opportunities to be found, both now and in the future? What are the key challenges? How can AI address environmental social and governance (ESG) risks while helping create the sustainable business models of the future? And what sets Europe apart from other regions?
To assess the scale of the business opportunity and economic potential for generative AI across the continent as a whole, we asked some of our partners and leaders—who serve many of Europe’s largest companies and organizations—for their perspectives and insights in a series of video interviews.