Is Asia a global leader in
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Featured Insights


Demystifying the omnichannel commercial model for pharma companies in Asia

– An analytics-enabled omnichannel commercial model can elevate HCP engagement, but many pharma companies are not sure where to start. We share a four-step methodology for transforming HCP engagement via analytics.

Teaching AI to sail like a world-class sailor and what it means for business

– To help Emirates Team New Zealand defend their America’s Cup title, a new sailor was introduced: a McKinsey-built AI bot... taught using reinforcement learning.

The future of healthcare in Asia: Digital health ecosystems

– Asia is paving the way for digital health ecosystems, and potential ecosystem orchestrators can generate value by taking bold,... strategic actions.