Back to Charting the path to the next normal

The medtech marketing future will be digitized

Like many industries, medtech companies shifted to omnichannel strategies as the result of the COVID-19 pandemic. Some marketing methods are more popular than others: while just over half of European medtech businesses launched products via online conferences, more than three-fourths of US companies were willing to go this route.

Social media and email were the most commonly used channels for product launches in 2020.
We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com

To read the article, see “The rise of digital marketing in medtechs,” September 24, 2021.