Back to Charting the path to the next normal

Investments in innovation have slowed during the pandemic

Executives have prioritized efficiency and keeping their core business secure and stable over innovation. They expect to reprioritize innovation when the crisis passes, but will it be too late?

Commitment to innovation has decreased as companies work through the COVID-19 crisis and focus on short-term issues.
We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com

To read the article, see “Innovation in a crisis: Why it is more critical than ever,” June 17, 2020.