Back to Charting the path to the next normal

Europeans turned to a more eco-friendly way of life early in pandemic

The majority of UK and German consumers surveyed in April 2020—57 percent—said they had significantly changed their lifestyles to benefit the environment. And more than 60 percent reported making it a point to recycle and seek out products with environmentally friendly packaging.

We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com

To read the survey, see “Survey: Consumer sentiment on sustainability in fashion,” July 17, 2020.