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Ditching the digital cart for the checkout line

Shoppers overwhelmingly took to digital channels with the onset of the pandemic. Now, as the number of COVID-19 cases is declining and lockdowns are lifting in some countries, consumers may be eager to step away from the screen and experience shopping in person again.

The pandemic has accelerated digital adoption, but physical channels are making a comeback among European and US consumers.
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To read the article, see “What’s next for digital consumers,” May 23, 2021.