Digital-trust leaders are outperforming their peers both in loss prevention and business growth, say senior partners Alex Singla, Kate Smaje, and coauthors. We consider digital-trust leaders to be companies with employees who follow codified data, AI, and general ethics policies and that engage in at least half of the best practices that we asked about in a recent survey. Click through the interactive to see how digital-trust leaders are more likely to engage in a range of best practices across data privacy, AI ethics, and cybersecurity compared with other organizations.

Interactive
We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com

To read the article, see “Why digital trust truly matters,” September 12, 2022.