Certain events split eras into times before and after. We’re living through one right now. Every day, what we knew as normal before coronavirus fades away, and we find ourselves in a transitional space where we cope with the crisis day by day and wonder what we’ll be doing whenever the next normal arrives.
McKinsey partner Jeff Salazar describes key insights from this article. Learn more about Jeff here.
But what might that future actually look like? The New Possible: Human stories shaping a post-COVID-19 world is our attempt to grapple with that question. Here’s our starting point: Past before-and-after events, like the world wars, shaped in ways that stuck the values and behaviors of those who lived through them. By looking at how the current event is shaping people now, we might better anticipate the changes that could stick tomorrow.
To do that, we’re going beyond the data and observing human experiences. We’ll look at the crisis through a human-centered lens, to deliver perspectives and share stories that paint a picture of emerging behaviors that might stick in the long run.
Over the next several weeks, we’re going to meet dozens of mothers and fathers, artists, scientists, academics, and workers across eight countries, right where they are in this particular moment. From their hometowns and newly adopted home offices, they’ll let us know how they’re feeling about their current situations, as well as how they’re thinking about the future.
We know the impact of coronavirus has been manifold, bearing health issues and hardships that have not been evenly distributed among people around the world. We will try in our ethnographic research approach to talk to as diverse a group as possible, and although we can’t tell everyone’s story, we’ll do our best to capture and share the human stories that have been shared with us.
We’ll synthesize these stories into a series of developing perspectives, which we’ll share in this space every week. Our thinking is that rather than hold our results until the end of our work, it would be better to bring you along on this journey with us, so that we can show you what we’re hearing and seeing.
This project is not about trying to predict the future. And, while we’ll use storytelling to share what we’ve learned, we won’t just produce a series of anecdotes; everything we talk about will be representative of a broader, consistent experience or finding. Finally, as often as we can, we’ll give you a chance to experience our process through artifacts that capture our work as a team.
We’re hugely excited about this, and we hope you’ll come along. While we can’t promise definitive answers, we do promise to be transparent and open about what we’re doing and to share our perspective on what we find along the way. Please join us.
Thanks for reading. For more stories about how this crisis is shaping the way we live and work, please check out our first set of Human Stories.
