Allianz Direct had three cornerstone goals: a fully digital business model, highly competitive market positioning, and an agile corporate culture, radiating the engineering mindset throughout the organization's activities.
With support from McKinsey, Allianz Direct built a state-of-the-art, digital platform that can be scaled across all countries in record time. The platform allows teams to learn from one another as they launch new products, improvements, and plug-and-play software. For customers, the online experience is easy to use and features many time- and cost-saving innovations with maximum self-service capabilities. In one example, Allianz Direct built a flagship service—the “60-second claim”— enabled by AI-based loss assessment and evaluation, allowing customers to process a claim in less than a minute by uploading photos and documents.
“The successful transformation can be attributed to the combination of technical excellence, sophisticated IT infrastructure, and advanced digital marketing capabilities, along with robust execution and global delivery in a compliant way. We dedicated utmost attention, allocating 150% of our focus to launch and establish our platform as a solid foundation. In addition, we complemented the approach by emphasizing key aspects such as market analysis, retail marketing strategies, pricing optimization, efficient damage management, and streamlined operations to maximize our competitiveness within the industry.”
– Christoph Weber, Chief Transformation Officer Allianz Direct