Sales Growth & Pricing

CustomerOne’s proven, end-to-end approach to driving growth

The future of analytics and AI-powered growth is here

As frontline sales rapidly digitize, B2B customers are very clear about what they want from suppliers: more channels, more convenience, and a more personalized experience. To meet these demands, many organizations are harnessing data-driven decision making across sales and pricing to win new customers, increase retention, and quickly capture growth.

Introducing our proven, comprehensive approach: CustomerOne. We’ve fused the most effective strategies in sales and price setting to help B2B organizations realize a 10–20% revenue uplift.

Powered by QuantumBlack, AI by McKinsey, it draws on advanced analytics and AI, ready-to-use assets and an agile operating model. All to build new capabilities, deliver higher returns and lift margins. By providing a full view of the customer, CustomerOne helps sales teams turn critical insights into impactful action—from new sales opportunities to price forecasting and higher retention.

CustomerOne equips sales teams with AI, technology, predictive analytics, and human intelligence to make critical decisions across sales growth and pricing, which helps organizations realize a 10–20% revenue uplift.

How clients are driving growth

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We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com

Our people

We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com

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