Retail Reimagined

It’s time to rethink both digital and in-store experience.

Consumer appetite for digital and contactless ways of shopping has radically increased during the shutdowns. In response, retailers have quickly sought to change their priorities and operations.


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A new report from Periscope by McKinsey examines the shift in shopper behavior and expectations before and during COVID-19. Based on a survey of 2,500 consumers in the United States, United Kingdom, France, and Germany, the report reveals where the biggest changes in consumer behavior are happening, and how retailers can respond.

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About the authors

Partner, Hamburg

Lars Fiedler

Brings innovative marketing solutions to companies across B2C sectors
Senior Partner, Paris

Eric Hazan

Brings extensive knowledge of strategic marketing and digital transformations
Senior Partner, Cleveland

Brian Ruwadi

Advises large-scale performance transformations that drives growth
Senior Partner, Dallas

Kelly Ungerman

Drives transformation for sales and marketing organizations by finding long-term potential