ALL INSIGHTS

Report

Winning tomorrow’s car buyers using artificial intelligence in marketing and sales

– AI holds great potential for the automotive industry. Here’s what you need to know about its applications in marketing and... sales.
Article

Powerful pricing: The next frontier in apparel and fashion advanced analytics

– Leading apparel retailers are embracing advanced analytics and blending intuition with science to price smarter.
Article

Megadeals: How data and analytics can dramatically boost success

– Megadeals are tricky and so rare that companies think there’s not enough data to be useful. But the data isn’t as... scarce as they think.
Article

What really matters in B2B dynamic pricing

– Companies that succeed at analytics-based pricing build a strong foundation—and include their salesforce in developing it... from the start.
Article

How machine learning can improve pricing performance

– New analytical capabilities have the potential to transform the way banks and other payment providers price products and services.
Article

Creating value at industrial companies through advanced pricing techniques

– Faced with tough competition and uncertainty in raw-material prices, industrial companies must reset their pricing architecture.
Article

Boosting car incentive effectiveness

– With car incentives at record levels, automakers need a better way to manage this spending, starting at the dealer.
Article

Master the challenges of multichannel pricing

Retail customers may accept different prices on different channels.... But are retailers ready to manage the complexities?
Article

Advanced analytics in software pricing: Enabling sales to price with confidence

– Building advanced analytics such as dynamic deal scoring into the core commercial process helps software sales organizations price... smarter, streamline the approval process, and win more deals.
Survey

More Americans feel financially secure, but they’ve learned new shopping habits

– Our latest annual Consumer Sentiment Survey, which now includes 28,000 shoppers in 29 countries, revealed surprising trends with... implications for US retailers and consumer-product manufacturers.
Article

Subscription myth busters: What it takes to shift to a recurring-revenue model for hardware and software

– The benefits of moving to flexible subscription pricing are closer than they appear, but common misconceptions hold companies... back.
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