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Article

When agile marketing breaks the agency model

– The journey to agile marketing can be hard. But for many marketers and agencies, it offers the opportunity to forge a better partnership.
Article

The new marketing model for growth: How CPGs can crack the code

– A sophisticated, predictive, and customized new marketing agenda is enabling CPG marketers to fulfill their new growth mandate.... Here are the key ingredients.
Article

It’s showtime! How live commerce is transforming the shopping experience

– Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with... enormous scope for creating value.
Podcast

Building e-commerce ecosystems on Amazon: A conversation with Rainforest’s JJ Chai

– The cofounder of a Singapore-based e-commerce aggregator explains how his previous start-up experience helps him identify, acquire,... and scale Asian “solopreneurs” targeting US consumers on Amazon’s marketplace.
Article

How precision revenue growth management transforms CPG promotions

– Consumer-packaged-goods companies are learning that the insights derived from advanced analytics capabilities enhance promotion... performance—and the bottom line.
Article

A customer-centric approach to marketing in a privacy-first world

– Growing limits on the use of customer data cannot simply be circumvented through technical solutions. Any sustainable first-party... data strategy must have the customer relationship at its core.
Article

Good to great: Boosting the efficiency of your TV spend

– Data holds the key to improving TV spend without sacrificing customer impact.
Article

Omnichannel: The path to value

– Haphazard efforts at omnichannel can destroy value. Here’s what top retailers do to get it right.
Article

Commercial performance cockpit: A new era for data-driven steering

– B2B sales leaders are beginning to use data in new ways to drive better sales performance.
Article

Why every business needs a full-funnel marketing strategy

– Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works.
Interview

Indonesia’s Traveloka finds strength in local markets amid the pandemic

– Traveloka president Henry Hendrawan discusses how the online travel unicorn has rebounded by helping travelers in Southeast Asia... find—and finance—fun close to home.
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