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Article

The domino effect: How sales leaders are reinventing go-to-market in the next normal

– Top sales innovators are embedding data and technology throughout their organizations to reimagine sales. Here’s how they... do it.
Article

How European marketing-and-sales leaders handle COVID-19’s effects

– To mitigate the financial impacts of the pandemic, executives focus on consumer needs and reorganizing their businesses for the... next normal.
Interview - Learn to Leap #10

From new business to unicorn: Scaling a new corporate business

– Quick pivots and a clear focus helped About You become the first $1 billion start-up business in Hamburg.
Interview - Learn to Leap #9

Using built-in advantages and innovation to scale

– A commitment to partners, flexibility, and a good relationship with Bosch, the parent company, enabled scale to happen quickly... for S&ST.
Article

For corporate travel, a long recovery ahead

– Business travel is critical to many travel providers but will take a long time to return to previous levels after the COVID-19... pandemic. Here’s what the players that depend on it need to know.
Interview - Learn to Leap #8

Scaling a start-up: Launching innovative products in international markets

– Expanding internationally is a major step in the life of a start-up, one involving a number of important considerations. Here’s... how Impossible Foods is tackling the challenge.
Article

Esports and the next frontier of brand sponsorships

– Data from Germany and Western Europe indicates that sponsorship of esports can open a valuable marketing channel for brands that... know how to use it.
Article

Reimagining marketing in the next normal

– COVID-19 is changing consumer behavior in at least six important ways. Here’s how marketing leaders can adapt.
Podcast

Discussions in Digital: Surveying the brand-building landscape

– The digital age is forcing companies to innovate the way they build brands.
Article

Harnessing the power of simplicity in a complex consumer-product environment

– Companies can generate significant value by deliberately managing sources of complexity, including those presented by the COVID-19... landscape.
Article

Performance branding and how it is reinventing marketing ROI

– Data and technology can help clarify customer behavior at the earliest stages of the decision journey. Here’s how.
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