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Article

What Singles Day can tell us about how retail is changing in China

– Singles Day is the largest single-day sales event globally, but new trends are changing what it means inside and outside of China.
Article

What really matters in B2B dynamic pricing

– Companies that succeed at analytics-based pricing build a strong foundation—and include their salesforce in developing it... from the start.
Article

Miles ahead: How to improve airline customer-loyalty programs

– Without a new approach, airline loyalty programs risk alienating many customers.
Article

From lab to leader: How consumer companies can drive growth at scale with disruptive innovation

– In the era of “fast products” and digital disruption, delivering growth requires putting in place new predictive consumer-growth... capabilities, including innovation, based on speed, agility, and scale.
Article

The 90% success recipe: How digital and analytics can help commercial transformations beat the odds and the market

– Pressure is mounting on CEOs and business leaders to deliver above-market growth. Consistently beating the market over time, however,... requires a top-performing commercial engine underpinned by a new wave of digital and analytics capabilities.
Interview

A proven recipe for organic growth: Deliberate focus on a diversified approach

– An overview of today’s growth ‘ingredients’: Invest, Create, Perform
Article

Truth in advertising: Achieving transparency with media rebates to fuel growth

– Advertisers can build more transparent, partnerlike relationships with their media agencies by taking four steps.
Article

How are consumers feeling about their finances?

– In many countries, consumer sentiment has improved since 2015. Consumers have become more bullish about their ability to spend.
Article

How absolute zero (-based budgeting) can heat up growth

– Businesses can’t just cut their way to prosperity. The surprisingly powerful tool to help an organization grow? Zero-based... budgeting.
Podcast

Driving business growth by zeroing in on the consumer decision journey

– A big part of driving marketing-led growth is getting into, and remaining part of, consumers’ initial consideration set... of brands to shop. Companies can give themselves a leg up by making that a priority.
Article

Should CPG manufacturers go direct to consumer—and, if so, how?

– The digital world has given manufacturers new ways to engage consumers, but online direct-to-consumer models are a mixed bag.... Which ones actually work?
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