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Article

It’s showtime! How live commerce is transforming the shopping experience

– Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with... enormous scope for creating value.
Podcast

Building e-commerce ecosystems on Amazon: A conversation with Rainforest’s JJ Chai

– The cofounder of a Singapore-based e-commerce aggregator explains how his previous start-up experience helps him identify, acquire,... and scale Asian “solopreneurs” targeting US consumers on Amazon’s marketplace.
Article

How precision revenue growth management transforms CPG promotions

– Consumer-packaged-goods companies are learning that the insights derived from advanced analytics capabilities enhance promotion... performance—and the bottom line.
Article

A customer-centric approach to marketing in a privacy-first world

– Growing limits on the use of customer data cannot simply be circumvented through technical solutions. Any sustainable first-party... data strategy must have the customer relationship at its core.
Article

Good to great: Boosting the efficiency of your TV spend

– Data holds the key to improving TV spend without sacrificing customer impact.
Article

Omnichannel: The path to value

– Haphazard efforts at omnichannel can destroy value. Here’s what top retailers do to get it right.
Article

Commercial performance cockpit: A new era for data-driven steering

– B2B sales leaders are beginning to use data in new ways to drive better sales performance.
Article

Why every business needs a full-funnel marketing strategy

– Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works.
Interview

Indonesia’s Traveloka finds strength in local markets amid the pandemic

– Traveloka president Henry Hendrawan discusses how the online travel unicorn has rebounded by helping travelers in Southeast Asia... find—and finance—fun close to home.
Article

DTC e-commerce: How consumer brands can get it right

– Consumer brands need to make direct-to-consumer economics feasible and the customer experience seamless.
Article

The biopharma marketer of the future: Closing the gap

– Commercial leaders share the new skills brand marketers need in the digital era to move from brand building to revenue acceleration.
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