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Article

Revenue growth management: The next horizon

– Consumer-goods companies have learned to capture significant value from revenue growth management. But the market is challenging... them to improve their game again. Here’s a road map for success.
Article

Sales-force productivity in India: How the best organizations go from chasing targets to creating value

– Bypassing traditional approaches to sales-force productivity, best-in-class companies in India are reaping significant new revenue... growth in just a few months.
Interview

Focusing on culture to drive growth

– Embracing a growth mind-set and working with customers to develop innovative new products has been the recipe for growth at Amcor.
Interview

How purpose-driven growth and a strong culture can beat the market

– The foundation of growth strategy at Mondelēz is built on focusing the company, from leadership to the front lines, on a shared... purpose.
Interview

Mind-set: The key to growth in the digital age

– To maximize growth, leaders need a growth-focused mind-set and a willingness to place bets on the future.
Article

How digital is powering the next wave of growth in key-account management

– New research highlights what the best-performing sales organizations are doing.
Article

How lessons from the record-breaking 2018 holiday season can inform retailers’ 2019 strategy

– Black Friday and Cyber Monday are months away, but savvy retailers are incorporating lessons from last year’s holiday season... into this year’s marketing.
Interview

Piloting a biotech leader to greater growth

– Growth in a dynamic biotechnology industry requires empowering teams, making real-time adjustments, and shifting the mind-set... to accelerate toward the end goal.
Interview

Driving toward growth: Making difficult decisions and placing the customer first

– The key to above-market growth at Aliaxis is a mind-set that keeps the customer first.
Podcast

Discussions in digital: Making machine-driven marketing work

– To work effectively with machines, marketers need to set up guardrails, then let the machines crunch the data and the humans focus... on creativity and personalization.
Article

The commercial response to cost volatility: How to protect margins against inflation and tariffs

– For companies that respond strategically, input-cost increases can be an opportunity to restructure pricing, upgrade sales skills,... and improve account management.
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