Skip to main content
Back to Our Insights

Marketing & Brand Strategy

ALL INSIGHTS

Article

The commercial response to cost volatility: How to protect margins against inflation and tariffs

– For companies that respond strategically, input-cost increases can be an opportunity to restructure pricing, upgrade sales skills,... and improve account management.
Article

Marketing’s moment is now: The C-suite partnership to deliver on growth

– Is your marketing executive a Unifier, Loner, or Friend? The CMO’s rapport with the C-suite is crucial in establishing marketing’s... role as a growth driver.
Article

Six governing considerations to modernize marketing

– Legacy structures and operations are keeping companies from taking full advantage of technology.
Interview

The importance of innovation and purpose in capturing growth

– At British telco giffgaff, growth comes from a formula for making the best decisions.
Article

How much is your company worth to its customers?

– Established companies with long histories of performance, increasingly face new competitors with no track record and lower prices.... What’s the value of experience?
Article

Agile in the consumer-goods industry: The transformation of the brand manager

– In the consumer-goods sector, agile ways of working aren’t an all-or-nothing proposition. Success depends on knowing where... and how to deploy them.
Video

How to modernize an established brand to drive growth

– The key to Wendy’s successful transformation? Staying true to the brand while using data to better serve customers.
Article

What Singles Day can tell us about how retail is changing in China

– Singles Day is the largest single-day sales event globally, but new trends are changing what it means inside and outside of China.
Article

What really matters in B2B dynamic pricing

– Companies that succeed at analytics-based pricing build a strong foundation—and include their salesforce in developing it... from the start.
Article

Miles ahead: How to improve airline customer-loyalty programs

– Without a new approach, airline loyalty programs risk alienating many customers.
Article

From lab to leader: How consumer companies can drive growth at scale with disruptive innovation

– In the era of “fast products” and digital disruption, delivering growth requires putting in place new predictive consumer-growth... capabilities, including innovation, based on speed, agility, and scale.
Sorry, we couldn't find any results. Try removing some filters.