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Article

Commercial performance cockpit: A new era for data-driven steering

– B2B sales leaders are beginning to use data in new ways to drive better sales performance.
Article

Why every business needs a full-funnel marketing strategy

– Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works.
Interview

Indonesia’s Traveloka finds strength in local markets amid the pandemic

– Traveloka president Henry Hendrawan discusses how the online travel unicorn has rebounded by helping travelers in Southeast Asia... find—and finance—fun close to home.
Article

DTC e-commerce: How consumer brands can get it right

– Consumer brands need to make direct-to-consumer economics feasible and the customer experience seamless.
Article

The biopharma marketer of the future: Closing the gap

– Commercial leaders share the new skills brand marketers need in the digital era to move from brand building to revenue acceleration.
Article

Five questions to answer before you finalize your media plan

– New consumer behaviors require CMOs to rethink their media-spend plans.
Article

The domino effect: How sales leaders are reinventing go-to-market in the next normal

– Top sales innovators are embedding data and technology throughout their organizations to reimagine sales. Here’s how they... do it.
Article

How European marketing-and-sales leaders handle COVID-19’s effects

– To mitigate the financial impacts of the pandemic, executives focus on consumer needs and reorganizing their businesses for the... next normal.
Interview - Learn to Leap #10

From new business to unicorn: Scaling a new corporate business

– Quick pivots and a clear focus helped About You become the first $1 billion start-up business in Hamburg.
Interview - Learn to Leap #9

Using built-in advantages and innovation to scale

– A commitment to partners, flexibility, and a good relationship with Bosch, the parent company, enabled scale to happen quickly... for S&ST.
Article

For corporate travel, a long recovery ahead

– Business travel is critical to many travel providers but will take a long time to return to previous levels after the COVID-19... pandemic. Here’s what the players that depend on it need to know.
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