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Article

Esports and the next frontier of brand sponsorships

– Data from Germany and Western Europe indicates that sponsorship of esports can open a valuable marketing channel for brands that... know how to use it.
Article

Reimagining marketing in the next normal

– COVID-19 is changing consumer behavior in at least six important ways. Here’s how marketing leaders can adapt.
Podcast

Discussions in Digital: Surveying the brand-building landscape

– The digital age is forcing companies to innovate the way they build brands.
Article

Harnessing the power of simplicity in a complex consumer-product environment

– Companies can generate significant value by deliberately managing sources of complexity, including those presented by the COVID-19... landscape.
Article

Performance branding and how it is reinventing marketing ROI

– Data and technology can help clarify customer behavior at the earliest stages of the decision journey. Here’s how.
Article

The future of brand strategy: It’s time to ‘go electric’

– Data shows that as choices and channels increase, brand trustworthiness is more important to consumers than ever.
Podcast

Clone or create: A conversation with Aaron Tan, CEO of Carro

– Building a new business isn’t necessarily about creating an entirely new business model but about understanding the market... and where the opportunities lie, according to the CEO of Southeast Asia’s largest automobile marketplace.
Article

Revenue growth management in the COVID-19 crisis

– The fundamentals of revenue growth management remain, but CPG companies will need to pivot fast to respond to the crisis and lay... the groundwork for the next phase.
Article

Rapid Revenue Recovery: A road map for post-COVID-19 growth

– Speed, agility, and a new understanding of customer values are the keys to navigating the next normal.
Article

Leading with purpose: How marketing and sales leaders can shape the next normal

– Chief marketing and sales officers have a defining role to play in navigating the current crisis—and in steering their companies’... success in the world that emerges from it.
Article

The end of shopping’s boundaries: Omnichannel personalization

– Personalization across physical and digital channels is the next big marketing opportunity. The secret is figuring out how they... best work together.
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