Back to Our Insights

Digital Marketing & Multichannel

ALL INSIGHTS

Article

Why every business needs a full-funnel marketing strategy

– Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works.
Article

Digital pricing transformations: The key to better margins

– B2B companies can capture hoped-for value from their pricing transformations by matching technology solutions to their unique... needs and avoiding common pitfalls.
Article

How COVID-19 has accelerated changes in the B2B sales landscape in Brazil

– New analysis makes it clear: The digital revolution is a huge leap forward for B2B sales in Brazil.
Article

Ready for launch: Reshaping pharma’s strategy in the next normal

– As pharmaceutical companies reshape their commercial models to prepare for the uncertainties ahead, personalization and digital... enablement will be crucial to launch success in the new environment.
Article

Five questions to answer before you finalize your media plan

– New consumer behaviors require CMOs to rethink their media-spend plans.
Article

The conflicted Continent: Ten charts show how COVID-19 is affecting consumers in Europe

– European consumers are emerging from lockdown at their own pace—and with new priorities that include personal safety and... social values.
Article

The three building blocks of successful customer-experience transformations

– Meeting new consumer needs and expectations is critical to post-COVID-19 business success. Here’s a proven formula for upgrading... customer experience.
Article

Coping with the big switch: How paid loyalty programs can help bring consumers back to your brand

– The demands of the pandemic have challenged customer loyalty and increased the value of paid loyalty programs for companies that... do them right.
Article

Case study: Building a customer-centric B2B organization

– A Chinese steel manufacturer systematically transformed its operations to be customer-centric—and in the process, improved... its bottom line.
Article

These eight charts show how COVID-19 has changed B2B sales forever

– New analysis makes it clear: For B2B sales, digital is the wave of the future.
Article

Derisking corporate business launches: Five steps to overcome the most common pitfalls

– Launching new businesses is inherently risky. Successful launches are marked by how well companies connect with their customers.
Sorry, we couldn't find any results. Try removing some filters.