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Digital Marketing & Multichannel

ALL INSIGHTS

Article

How marketing leaders can both manage the coronavirus crisis and plan for the future

– In the economic recovery from the pandemic, marketing—the link between businesses and their customers—will play a... pivotal role. Planning starts now.
Article

Preparing for loyalty’s next frontier: Ecosystems

– As digital marketing expands consumers’ choices, companies are learning to drive customer loyalty—and growth—by... pooling data within an ecosystem of brands.
Article

The end of shopping’s boundaries: Omnichannel personalization

– Personalization across physical and digital channels is the next big marketing opportunity. The secret is figuring out how they... best work together.
Interview

Reinventing the organization for faster growth

– MásMóvil has been able to accelerate its growth by fostering a culture focused on growth and killing off emails,... among other things.
Interview

Instilling a company-wide growth mind-set to achieve both short- and long-term growth

– Growth for Scout24 requires a “three-sided” view of the customer.
Article

Consumer-data privacy and personalization at scale: How leading retailers and consumer brands can strategize for both

– Customer concerns about the security and privacy of their online data can impede personalized marketing at scale. Best-practice... companies are building protections into their digital properties.
Article

Four pathways to digital growth that work for B2B companies

– Here’s what it takes for industrial companies to outgrow their peers and create sustainable value from digitization at scale.
Article

The 2019 holiday season: Shoppers are ready to spend but retailers need to personalize

– Our annual survey, expanded this year to encompass more of the holiday shopping season, uncovers emerging trends in consumer shopping... behavior, suggesting what retailers can do to better prepare.
Article

Revenue growth management: The next horizon

– Consumer-goods companies have learned to capture significant value from revenue growth management. But the market is challenging... them to improve their game again. Here’s a road map for success.
Interview

Focusing on culture to drive growth

– Embracing a growth mind-set and working with customers to develop innovative new products has been the recipe for growth at Amcor.
Report

China digital consumer trends in 2019

– New research from a survey of 4,300 Chinese consumers suggests a path forward for brands and marketers seeking the next wave of... growth.
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