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Article

Revenue growth management: The next horizon

– Consumer-goods companies have learned to capture significant value from revenue growth management. But the market is challenging... them to improve their game again. Here’s a road map for success.
Interview

Focusing on culture to drive growth

– Embracing a growth mind-set and working with customers to develop innovative new products has been the recipe for growth at Amcor.
Report

China digital consumer trends in 2019

– New research from a survey of 4,300 Chinese consumers suggests a path forward for brands and marketers seeking the next wave of... growth.
Interview

How purpose-driven growth and a strong culture can beat the market

– The foundation of growth strategy at Mondelēz is built on focusing the company, from leadership to the front lines, on a shared... purpose.
Interview

Mind-set: The key to growth in the digital age

– To maximize growth, leaders need a growth-focused mind-set and a willingness to place bets on the future.
Article

Ready to ‘where’: Getting sharp on apparel omnichannel excellence

– Brands and retailers are moving quickly to provide more seamless omnichannel shopping experiences—but your customers are... moving faster.
Article

How digital is powering the next wave of growth in key-account management

– New research highlights what the best-performing sales organizations are doing.
Article

Marketing consumer durables in India: A journey into the minds of digital-age consumers

– A new McKinsey metric helps Indian marketers get buyers’ attention at the beginning of their decision journey—when... it counts the most.
Article

How lessons from the record-breaking 2018 holiday season can inform retailers’ 2019 strategy

– Black Friday and Cyber Monday are months away, but savvy retailers are incorporating lessons from last year’s holiday season... into this year’s marketing.
Interview

A passion for customer experience in driving growth

– Embracing data and providing an enhanced customer experience have been keys to growth at Hugo Boss.
Article

What matters in customer-experience transformations

– McKinsey leaders provide an overview of the A, B, Cs of pulling together the building blocks of a customer-experience transformation.
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