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Digital Marketing & Multichannel

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Article

The most perfect union: Unlocking the next wave of growth by unifying creativity and analytics

– Companies that harness creativity and data in tandem have growth rates twice as high as companies that don’t. Here’s... how they do it.
Article

Master the challenges of multichannel pricing

Retail customers may accept different prices on different channels.... But are retailers ready to manage the complexities?
Article

Marketing’s hidden treasure: Better CPE can unlock millions to fuel growth

– Overlooked and often forgotten, consumer promotions and engagement (CPE) can be a major source of revenues.
Article

The secret to making it in the digital sales world: The human touch

– Successful B2B sales teams strike the human-digital balance customers want in three core areas: speed, transparency, and expertise.
Article

Starting the analytics journey: Where you can find sales growth right now

– By getting five basic elements right, sales teams can drive new revenue while building analytics muscles for the future.
Article

What beauty players can teach the consumer sector about digital disruption

– As many consumer businesses struggle to deal with the pace of change, the beauty sector shows the way.
Interview - McKinsey Quarterly

Digitizing dairy in China

– The CEO of China’s second-largest dairy company describes how data and artificial intelligence are shaking up how he does... business.
Article

How are consumers feeling about their finances?

– In many countries, consumer sentiment has improved since 2015. Consumers have become more bullish about their ability to spend.
Article

Spinning customer insights into business gold

– Few healthcare organizations fully leverage customer insights to drive decision making and performance. Here’s how you can translate... that data into concrete business initiatives.
Article

What the future science of B2B sales growth looks like

– Companies that lead in B2B sales follow a three-pronged strategy to drive above-market growth.
Podcast

Driving business growth by zeroing in on the consumer decision journey

– A big part of driving marketing-led growth is getting into, and remaining part of, consumers’ initial consideration set... of brands to shop. Companies can give themselves a leg up by making that a priority.
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