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Digital Marketing & Multichannel

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Article

COVID-19: Visualizing the impact of an invisible threat

– Editors highlight images that brought life to articles on the coronavirus outbreak, just as the world was struggling to understand... it and adjust to the next normal.
Podcast

Discussions in Digital: Surveying the brand-building landscape

– The digital age is forcing companies to innovate the way they build brands.
Article

Performance branding and how it is reinventing marketing ROI

– Data and technology can help clarify customer behavior at the earliest stages of the decision journey. Here’s how.
Interview

Modernizing technology in the service of the customer

– At McDonald’s, the building blocks in a modern technology platform are personalization, strategic acquisitions, and agile... operations.
Article

Revenue growth management in the COVID-19 crisis

– The fundamentals of revenue growth management remain, but CPG companies will need to pivot fast to respond to the crisis and lay... the groundwork for the next phase.
Article

Rapid Revenue Recovery: A road map for post-COVID-19 growth

– Speed, agility, and a new understanding of customer values are the keys to navigating the next normal.
Article

Service industries can fuel growth by making digital customer experiences a priority

– Retailers’ ever-more tailored online experiences continue to define new norms, carrying consumers’ expectations for... other sectors along with them.
Article

The B2B digital inflection point: How sales have changed during COVID-19

– COVID-19 is changing how B2B buyers and sellers interact. Savvy sales leaders are learning how to adapt to the next normal.
Article

Personalizing the customer experience: Driving differentiation in retail

– Today’s customers expect a personalized experience when they are shopping. An effective personalization operating model,... featuring eight core elements, can help retailers and brands keep pace.
Article

Leading with purpose: How marketing and sales leaders can shape the next normal

– Chief marketing and sales officers have a defining role to play in navigating the current crisis—and in steering their companies’... success in the world that emerges from it.
Article

Two ingredients for successful B2B sales: Agility and stability

– Agile B2B sales operating models that fuse the best of both human and digital customer interactions are likely here to stay.
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