Back to Our Insights

Digital Marketing & Multichannel

ALL INSIGHTS

Article

The new key to automotive success: Put customer experience in the driver’s seat

– Customer experience has replaced hardware engineering prowess as carmakers’ critical battleground. Here’s how incumbent... brands can effect a bold, fast transformation.
Article

US holiday shopping 2021: Strong demand meets big challenges

– As holiday shopping ramps up—and supply-chain issues persist—forward-looking retailers are already doing things differently.... Maintaining customer loyalty will be key.
Article

Five technology building blocks to power customer-centric, data-driven growth

– Personalization at scale can optimize every customer experience when executed well. What are the key success factors leading organizations... focus on to deliver customer-centric growth?
Article

Next in loyalty: Eight levers to turn customers into fans

– How do top-performing companies maximize the impact of their loyalty programs in the next normal? By focusing on customer behavior,... segment by segment.
Article

When agile marketing breaks the agency model

– The journey to agile marketing can be hard. But for many marketers and agencies, it offers the opportunity to forge a better partnership.
Article

The rise of digital marketing in medtech

– Digital marketing offers medtech companies powerful ways to personalize engagement with healthcare professionals and respond to... their changing needs.
Article

The new marketing model for growth: How CPGs can crack the code

– A sophisticated, predictive, and customized new marketing agenda is enabling CPG marketers to fulfill their new growth mandate.... Here are the key ingredients.
Article

Five traps to avoid: The long game of DTC and e-commerce

– Simply selling online is relatively easy. But unless you plan from day one to build a sustainable e-commerce business, you risk... crippling your ability to scale over time.
Article

Can companies build on their digital surge?

– Many businesses have boosted digital sales in the pandemic, but it will take a new commitment to speed to keep up with the digital... leaders.
Article

It’s showtime! How live commerce is transforming the shopping experience

– Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with... enormous scope for creating value.
Article

Five areas of growth for digital marketing in ASEAN

– With growth increasingly hard to achieve, Southeast Asian companies must make decisive moves in five areas of modern digital marketing... to capture potential opportunities.
Sorry, we couldn't find any results. Try removing some filters.