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Article

Five questions to answer before you finalize your media plan

– New consumer behaviors require CMOs to rethink their media-spend plans.
Article

The conflicted Continent: Ten charts show how COVID-19 is affecting consumers in Europe

– European consumers are emerging from lockdown at their own pace—and with new priorities that include personal safety and... social values.
Article

The three building blocks of successful customer-experience transformations

– Meeting new consumer needs and expectations is critical to post-COVID-19 business success. Here’s a proven formula for upgrading... customer experience.
Article

Coping with the big switch: How paid loyalty programs can help bring consumers back to your brand

– The demands of the pandemic have challenged customer loyalty and increased the value of paid loyalty programs for companies that... do them right.
Article

Case study: Building a customer-centric B2B organization

– A Chinese steel manufacturer systematically transformed its operations to be customer-centric—and in the process, improved... its bottom line.
Article

These eight charts show how COVID-19 has changed B2B sales forever

– New analysis makes it clear: For B2B sales, digital is the wave of the future.
Article

Derisking corporate business launches: Five steps to overcome the most common pitfalls

– Launching new businesses is inherently risky. Successful launches are marked by how well companies connect with their customers.
Article

The domino effect: How sales leaders are reinventing go-to-market in the next normal

– Top sales innovators are embedding data and technology throughout their organizations to reimagine sales. Here’s how they... do it.
Article

How European marketing-and-sales leaders handle COVID-19’s effects

– To mitigate the financial impacts of the pandemic, executives focus on consumer needs and reorganizing their businesses for the... next normal.
Article

Meet the next-normal consumer

– Consumer behavior has changed radically in response to the COVID-19 lockdown. Understanding which changes are likely to stick... will help companies plan for the recovery.
Interview

Customer loyalty: The new generation

– Changes in consumer behavior due to the surge in digital mean companies need to revamp their loyalty programs. Here are the essentials... for success.
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