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Article

Omnichannel: The path to value

– Haphazard efforts at omnichannel can destroy value. Here’s what top retailers do to get it right.
Article

Seven principles for achieving transformational growth

– Dogged persistence and nimble execution underscore a set of proven ground rules for growth.
Article

Majid Al Futtaim’s new growth formula: Innovate fast, stay ahead, work the ecosystem

– This Dubai-based conglomerate outpaces competition by adhering to its long-term vision and seizing opportunities quickly—with... the help of an ecosystem of external partners.
Article

By the numbers: What drives sales-growth outperformance

– New data reveals that outperformers are ahead of the pack where it matters in insights, agility, talent, and tech.
Video

Omnichannel shopping in 2030

– Four McKinsey leaders envision the future of retail.
Article

The big reset: Data-driven marketing in the next normal

– Savvy marketers are rethinking their tech and data strategies to double down on precision marketing following COVID-19.
Article

Why every business needs a full-funnel marketing strategy

– Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works.
Article

Digital pricing transformations: The key to better margins

– B2B companies can capture hoped-for value from their pricing transformations by matching technology solutions to their unique... needs and avoiding common pitfalls.
Article

How COVID-19 has accelerated changes in the B2B sales landscape in Brazil

– New analysis makes it clear: The digital revolution is a huge leap forward for B2B sales in Brazil.
Article

Ready for launch: Reshaping pharma’s strategy in the next normal

– As pharmaceutical companies reshape their commercial models to prepare for the uncertainties ahead, personalization and digital... enablement will be crucial to launch success in the new environment.
Article

Five questions to answer before you finalize your media plan

– New consumer behaviors require CMOs to rethink their media-spend plans.
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