Back to Our Insights

Digital Marketing & Multichannel

ALL INSIGHTS

Podcast

Discussions in digital: Moving B2B companies into the digital world

– Digital has changed how B2B leaders meet customer demands, but not in all the expected ways.
Article - McKinsey Quarterly

Culture for a digital age

– Risk aversion, weak customer focus, and siloed mind-sets have long bedeviled organizations. In a digital world, solving these... cultural problems is no longer optional.
Article

Against the odds: How payors can succeed under persistent uncertainty

– The US health insurance industry continues to be defined by uncertainty. The 25 articles in this compendium can help health insurers... navigate the changes ahead.
Article

Enabling healthcare consumerism

– Companies that can learn to understand, guide, and engage healthcare consumers, while inspiring their loyalty, have a significant... opportunity to change the healthcare landscape.
Article

Finding the right digital balance in B2B customer experience

– Growing numbers of B2B companies are focusing on digitization to succeed with customer-centric strategies. Here’s how to... get it right.
Article

Demystifying digital marketing and sales in the chemical industry

– Digital can give chemical companies the power to unlock more than $200 billion of new value by reducing cost to serve, improving... pricing, and for fast movers, capturing growth from competitors.
Article

Infographic: Sales growth—five proven strategies

– There’s no magic to exceptional sales growth. Successful companies apply five basic strategies tested and proven around the world.... Here’s their roadmap.
Interview

Discussions on digital: The new world of marketing

– Silicon Valley leaders discuss the challenge on every marketer’s mind: how much to spend on digital marketing—and... where to spend it.
Article

From touchpoints to journeys: Seeing the world as customers do

– To maximize customer satisfaction, companies have long emphasized touchpoints. But doing so can divert attention from the more... important issue: the customer’s end-to-end journey.
Podcast

Discussions on Digital: Measuring marketing’s impact

– Silicon Valley leaders discuss the challenge on every marketer’s mind: how much to spend on digital marketing, and where... to spend it.
Article

The secret to great marketing analytics? Connecting with decision makers

– Unlocking the profit potential of data analytics requires a design sensibility to develop solutions decision makers can understand... and use. McKinsey research shows how successful companies do it.