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Digital Marketing & Multichannel

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Article

It’s showtime! How live commerce is transforming the shopping experience

– Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with... enormous scope for creating value.
Article

Five areas of growth for digital marketing in ASEAN

– With growth increasingly hard to achieve, Southeast Asian companies must make decisive moves in five areas of modern digital marketing... to capture potential opportunities.
Podcast

Building e-commerce ecosystems on Amazon: A conversation with Rainforest’s JJ Chai

– The cofounder of a Singapore-based e-commerce aggregator explains how his previous start-up experience helps him identify, acquire,... and scale Asian “solopreneurs” targeting US consumers on Amazon’s marketplace.
Article

Pricing and promotions: The analytics opportunity

– Many retailers underestimate the value of coordinating decisions on pricing and promotions. A new analytics approach can help.
Article

How precision revenue growth management transforms CPG promotions

– Consumer-packaged-goods companies are learning that the insights derived from advanced analytics capabilities enhance promotion... performance—and the bottom line.
Article

Sign up now: Creating consumer—and business—value with subscriptions

– Done right, subscription businesses can provide consumers with value, convenience, and personalized offerings while fostering... stability and growth.
Article

A customer-centric approach to marketing in a privacy-first world

– Growing limits on the use of customer data cannot simply be circumvented through technical solutions. Any sustainable first-party... data strategy must have the customer relationship at its core.
Article

Creating strong digital B2B channels at industrial companies

– The digital solutions common at many companies are new to most industrials. How can digitization take root in this complex industry?
Article

Omnichannel: The path to value

– Haphazard efforts at omnichannel can destroy value. Here’s what top retailers do to get it right.
Article

Seven principles for achieving transformational growth

– Dogged persistence and nimble execution underscore a set of proven ground rules for growth.
Article

Majid Al Futtaim’s new growth formula: Innovate fast, stay ahead, work the ecosystem

– This Dubai-based conglomerate outpaces competition by adhering to its long-term vision and seizing opportunities quickly—with... the help of an ecosystem of external partners.
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