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Digital Marketing & Multichannel

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Article

Meet the next-normal consumer

– Consumer behavior has changed radically in response to the COVID-19 lockdown. Understanding which changes are likely to stick... will help companies plan for the recovery.
Interview

Customer loyalty: The new generation

– Changes in consumer behavior due to the surge in digital mean companies need to revamp their loyalty programs. Here are the essentials... for success.
Article

What consumer-goods sales leaders must do to emerge stronger from the pandemic

– The COVID-19 crisis has transformed how people shop and how retailers sell. In response, consumer-goods manufacturers and retailers... must build new capabilities and change how they operate.
Article

The great consumer shift: Ten charts that show how US shopping behavior is changing

– Our research indicates what consumers will continue to value as the coronavirus crisis evolves.
Article

Esports and the next frontier of brand sponsorships

– Data from Germany and Western Europe indicates that sponsorship of esports can open a valuable marketing channel for brands that... know how to use it.
Article

Europe’s digital migration during COVID-19: Getting past the broad trends and averages

– A survey of 20,000 European consumers pinpoints what has changed in which markets, suggesting prompt actions for companies to... consider.
Article

Reimagining marketing in the next normal

– COVID-19 is changing consumer behavior in at least six important ways. Here’s how marketing leaders can adapt.
Article

How B2B sales have changed during COVID-19

– New digital behaviors are becoming the next normal.
Article

COVID-19: Visualizing the impact of an invisible threat

– Editors highlight images that brought life to articles on the coronavirus outbreak, just as the world was struggling to understand... it and adjust to the next normal.
Podcast

Discussions in Digital: Surveying the brand-building landscape

– The digital age is forcing companies to innovate the way they build brands.
Article

Performance branding and how it is reinventing marketing ROI

– Data and technology can help clarify customer behavior at the earliest stages of the decision journey. Here’s how.
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