Consumer Insights & Analytics

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Consumer Insights & Analytics

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Black Friday 2017 shopping report: “Consumer sentiment is riding high” reveals, consumers have great expectations for this year’s event

– Marking the unofficial start of the Christmas shopping season, Black Friday is a day when US retailers traditionally offer hefty... discounts designed to tempt families into stores to pick up bargains. In recent years, UK retailers have followed the lead of their US counterparts, offering in-store and online promotions and deals designed to capture the imaginations and wallets of consumers in the run up to Christmas.
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Consumer sentiment around the world: Trending upward

– In many countries, consumers felt less financial pressure in 2016 than they did the year before.
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Mastering the digital advantage in transforming customer experience

– Digital services and operations are raising the competitive bar in every sector. To capture the opportunity, incumbents should... embrace a new operating model that dramatically improves the digital customer experience. Here’s how.
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Black Friday shopping report: Consumer habits are changing fast

– A new survey suggests stores will have to offer more than just discounts to compete with digital over Black Friday.
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Meet today’s American consumer

– US consumers feel better about their financial situation than they did a year ago, but they’re still hesitant to spend too much.
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Why customer analytics matter

– Although survey respondents say the value of customer analytics is declining, our findings show these analytics clearly drive... value. Focusing on three factors can help companies reap the benefits.
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Saving, scrimping, and … splurging? New insights into consumer behavior

– Our global survey of more than 22,000 consumers highlights recent shifts in buying behaviors, which have important implications... for retailers and packaged-goods companies alike.
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From touchpoints to journeys: Seeing the world as customers do

– To maximize customer satisfaction, companies have long emphasized touchpoints. But doing so can divert attention from the more... important issue: the customer’s end-to-end journey.
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Building a culture that embraces the customer’s point of view

– At Deutsche Bank, technology isn’t the point of digitization; the customer is.
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Changing times, shifting targets: Brands pivot to capture new sources of growth

– Our most recent survey indicates that the challenge for the future Japanese luxury market is adaptation—to the needs of new customer... segments and to the rising digital demands of the traditional customer base.
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Competing on customer journeys

– Companies can shape consumer decision journeys that create value for their customers and themselves.