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Article

Black Friday 2018: Consumers are eager, more digital, and willing to spend

– This annual survey helps companies better understand changing consumer attitudes about Black Friday retail and how shoppers are... planning for the 2018 holiday season.
Article

Commercial excellence in China: Lessons from the top CPG companies

– What does it take for consumer-goods manufacturers to succeed in the fast-growing—and increasingly competitive—Chinese... market? Our latest survey yields some answers.
Article - McKinsey Quarterly

The business value of design

– How do the best design performers increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts?
Report

Measuring the fashion world

– A new survey takes stock of apparel companies’ go-to-market processes. The findings have implications for product design,... development, and delivery.
Article

Amazon Prime Day: What the real lessons are

– Prime Day has emerged as a mammoth shopping event. But surprising insights are reshaping the retail sector.
Article - Sloan Management Review

Why customer experience is key for loyalty programs

– Research shows that monetary rewards are not the only drivers of customer-loyalty programs. Experiential rewards provide greater... long-term benefits.
Interview - McKinsey Quarterly

Digitizing dairy in China

– The CEO of China’s second-largest dairy company describes how data and artificial intelligence are shaking up how he does... business.
Article

How are consumers feeling about their finances?

– In many countries, consumer sentiment has improved since 2015. Consumers have become more bullish about their ability to spend.
Article

Thinking inside the subscription box: New research on e-commerce consumers

– We surveyed thousands of US shoppers to understand subscription e-commerce trends. The findings have implications for start-ups,... as well as retailers and consumer brand manufacturers entering the market.
Podcast

Driving business growth by zeroing in on the consumer decision journey

– A big part of driving marketing-led growth is getting into, and remaining part of, consumers’ initial consideration set... of brands to shop. Companies can give themselves a leg up by making that a priority.
Article

Cashing in on the US experience economy

– The time may be right for private equity to reach for experiences.
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