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Consumer Insights & Analytics



Survey: Australian consumer sentiment during the coronavirus crisis

– As containment measures have been lifted, Australian consumers’ optimism has returned to April levels, though spending intent... is still negative.

Survey: Canadian consumer sentiment during the coronavirus crisis

– Since May 2020, more Canadians are feeling more pessimistic about the economic recovery and believe COVID-19 will have a lasting... impact on the economy.

Survey: Mexican consumer sentiment during the coronavirus crisis

– Optimism in Mexico’s economic recovery has increased above levels seen in previous months, even as a majority of consumers... see a decline in income and spending.

Survey: US consumer sentiment during the coronavirus crisis

– As new COVID-19 cases in the US began to stabilize in August, optimism about a quick US economic recovery has rebounded.

Meet the next-normal consumer

– Consumer behavior has changed radically in response to the COVID-19 lockdown. Understanding which changes are likely to stick... will help companies plan for the recovery.

Customer loyalty: The new generation

– Changes in consumer behavior due to the surge in digital mean companies need to revamp their loyalty programs. Here are the essentials... for success.

Australia’s next normal: The cautious consumer

– COVID-19 has elicited a clear worry among many Australians about their household “wallets,” and this concern is having... an impact on overall sentiment and behaviour.

Survey: Nigerian consumer sentiment during the coronavirus crisis

– Nigeria’s consumers have become less optimistic about a quick economic recovery than they were in March.

The great consumer shift: Ten charts that show how US shopping behavior is changing

– Our research indicates what consumers will continue to value as the coronavirus crisis evolves.

Esports and the next frontier of brand sponsorships

– Data from Germany and Western Europe indicates that sponsorship of esports can open a valuable marketing channel for brands that... know how to use it.

Europe’s digital migration during COVID-19: Getting past the broad trends and averages

– A survey of 20,000 European consumers pinpoints what has changed in which markets, suggesting prompt actions for companies to... consider.
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