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Survey

Survey: Chinese consumer sentiment during the coronavirus crisis

– Consumer optimism has improved in China, with a majority of respondents believing that the economy will rebound within two or... three months.
Survey

Survey: German consumer sentiment during the coronavirus crisis

– Increasing uncertainty is the prevailing sentiment in Germany.
Survey

Survey: Indonesian consumer sentiment during the coronavirus crisis

– Despite remaining optimistic for the future, Indonesian consumers are holding back on their spending, especially in discretionary... categories.
Survey

Survey: Italian consumer sentiment during the coronavirus crisis

– Italian consumer confidence is still low but slowly improving, as the country might have reached the tipping point in the COVID-19... crisis.
Article

How marketing leaders can both manage the coronavirus crisis and plan for the future

– In the economic recovery from the pandemic, marketing—the link between businesses and their customers—will play a... pivotal role. Planning starts now.
Survey

Survey: Japanese consumer sentiment during the coronavirus crisis

– Japanese consumers are becoming more pessimistic and worried about the economy, their finances, and spending.
Survey

Survey: Nigerian consumer sentiment during the coronavirus crisis

– Nigerian consumers are more optimistic about the economic recovery of their country than consumers in the UK, US, and South Africa.... Despite the global oil crisis impact and risk of currency devaluation, consumers are optimistic about economic recovery following the coronavirus situation.
Survey

Survey: UK consumer sentiment during the coronavirus crisis

– British consumers are beginning to adjust to the realities of the coronavirus economy, spending less money but consuming more... digital media.
Survey

Survey: US consumer sentiment during the coronavirus crisis

– While American consumers are relatively optimistic about the economy, their income, spending, and purchasing behaviors are changing... dramatically.
Survey

Survey: French consumer sentiment during the coronavirus crisis

– French consumers’ begin to anticipate recession and curtail spending; online shopping sees an uptick.
Survey

Survey: Korean consumer sentiment during the coronavirus crisis

– South Korea’s success with controlling COVID-19 spread does not translate to consumer optimism.
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