McKinsey’s end-to-end personalization and customer value management approach and toolkit

The future of personalization and CVM is here

Consumers today don’t just want personalization, they demand it—the right offering, content, and experiences at the right moment.

Introducing CustomerOne. It’s a battle-tested approach to help companies realize a 10 to 20 percent uplift in revenue. It draws on advanced analytics, powered by QuantumBlack, ready-to-use assets and tools, and agile principles to optimize each stage of the customer journey. It delivers impact by surfacing deep consumer insights, unlocking opportunities quickly through AI-driven technology, and enhancing the range of tools a team can deploy. Organizations that adopt this accelerated path to customer value can realize twice the impact in a quarter of time.

With CustomerOne, marketers can activate capability at scale and put customer lifetime value on a new trajectory—driving double-digit revenue growth, superior retention, and richer, long-term relationships.

Why CustomerOne?


Revenue lift


Increase in testing speed and throughput


Higher satisfaction and engagement


The value of getting personalization right—or wrong—is multiplying

– This Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer, the bigger the gains.

How clients are driving impact with CustomerOne

Want to learn more about how CustomerOne can help your organization?