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Article

Busted! Five myths about retail media

– Retail media networks are transforming the advertising landscape and boosting top retailers’ bottom lines. Our latest survey... helps debunk five mistaken beliefs about RMNs.
Interview

B2B growth is where it’s green

– Two authors of an upcoming article on sustainability opportunities share their views on how this imperative goes beyond ethics.
Article

As the cookie crumbles, three strategies for advertisers to thrive

– Here is how brands can adapt their online advertising to compete in a dramatically changing landscape.
Article

The rise of commerce media: The opportunity for CPGs

– Consumer packaged goods advertisers can take four actions to maximize marketing impact on retail media networks.
Article

The rise of commerce media

– Commerce media is transforming advertising by using data to close the transaction loop.
Article

Deactivate your digital-marketing autopilot

– Relying on agencies and aggregators to manage your digital spend may trade competitive advantage for convenience. Companies like... KFC are taking a different approach.
Article

The Black unicorn: Changing the game for inclusivity in retail

– In the age of the inclusive consumer, harnessing the power of retail can increase demand for Black-owned brands.
Article

When agile marketing breaks the agency model

– The journey to agile marketing can be hard. But for many marketers and agencies, it offers the opportunity to forge a better partnership.
Article

The new marketing model for growth: How CPGs can crack the code

– A sophisticated, predictive, and customized new marketing agenda is enabling CPG marketers to fulfill their new growth mandate.... Here are the key ingredients.
Article

It’s showtime! How live commerce is transforming the shopping experience

– Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with... enormous scope for creating value.
Podcast

Building e-commerce ecosystems on Amazon: A conversation with Rainforest’s JJ Chai

– The cofounder of a Singapore-based e-commerce aggregator explains how his previous start-up experience helps him identify, acquire,... and scale Asian “solopreneurs” targeting US consumers on Amazon’s marketplace.
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