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Marketing & Brand Strategy



Busted! Five myths about retail media

– Retail media networks are transforming the advertising landscape and boosting top retailers’ bottom lines. Our latest survey... helps debunk five mistaken beliefs about RMNs.

B2B growth is where it’s green

– Two authors of an upcoming article on sustainability opportunities share their views on how this imperative goes beyond ethics.

As the cookie crumbles, three strategies for advertisers to thrive

– Here is how brands can adapt their online advertising to compete in a dramatically changing landscape.

The rise of commerce media: The opportunity for CPGs

– Consumer packaged goods advertisers can take four actions to maximize marketing impact on retail media networks.

The rise of commerce media

– Commerce media is transforming advertising by using data to close the transaction loop.

Deactivate your digital-marketing autopilot

– Relying on agencies and aggregators to manage your digital spend may trade competitive advantage for convenience. Companies like... KFC are taking a different approach.

The Black unicorn: Changing the game for inclusivity in retail

– In the age of the inclusive consumer, harnessing the power of retail can increase demand for Black-owned brands.

When agile marketing breaks the agency model

– The journey to agile marketing can be hard. But for many marketers and agencies, it offers the opportunity to forge a better partnership.

The new marketing model for growth: How CPGs can crack the code

– A sophisticated, predictive, and customized new marketing agenda is enabling CPG marketers to fulfill their new growth mandate.... Here are the key ingredients.

It’s showtime! How live commerce is transforming the shopping experience

– Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with... enormous scope for creating value.

Building e-commerce ecosystems on Amazon: A conversation with Rainforest’s JJ Chai

– The cofounder of a Singapore-based e-commerce aggregator explains how his previous start-up experience helps him identify, acquire,... and scale Asian “solopreneurs” targeting US consumers on Amazon’s marketplace.
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