Harnessing innovation for sustainability: Insights from the McKinsey Australia Green Business Building Forum 2024

McKinsey Australia hosted the second annual Green Business Building (GBB) Forum in September 2024. This crucial gathering highlighted Australia's increasing involvement in the global shift towards sustainable practices. The forum, attended by 25 leaders and experts from sectors such as energy, electric vehicles, food, hydrogen, and the circular economy, served as a platform to discuss the ambitious development of clean technologies.

The discussions centred on leveraging Australia's abundant natural resources and deep talent pool to scale green business innovations. Key takeaways from the event emphasised the strategic importance of securing early demand and achieving cost advantages to foster the growth of new green enterprises. These discussions also shed light on significant opportunities in clean energy exports, the development of low-emission fuels, and the potential for relocating energy-intensive industries to capitalise on cleaner energy sources.

The GBB Forum showcased inspiring technologies, such as machines that build trees and cow-free milk production, highlighting the incredible potential for sustainable advancements being developed in Australia. The need for techno-economic solutions was emphasised, focusing on making these technologies affordable and investible to achieve widespread adoption and impact at scale.

Discussions underscored the urgent need for immediate action and collaboration to drive significant advancements in green business. By leveraging its natural resources and talent, Australia is well-positioned to lead in sustainable industry practices and contribute to the global energy transition.

Green Business Building

Green Business Building

We work with clients to create and scale new businesses that address the climate crisis and help build a more sustainable future.