Vivid Economics is a strategic economics consultancy firm with broad sustainability and macroeconomic capabilities. We help clients in all sectors around the world successfully navigate the risks and opportunities presented by the economy-wide transition to a more sustainable future.

McKinsey acquired Vivid Economics in March 2021.

Client Impact

Analyzing global land use and food-production scenarios

We provided an in-depth analysis that showcased the economic costs associated with pathways to protect and restore nature while providing food for a growing human population. Our first-of-a-kind approach translated policy scenarios into quantified impacts on nature by linking leading land use and biodiversity models. The findings were recognized in the Dasgupta Review and showed that action to protect nature now is far cheaper and avoids higher, wider economic costs than a delayed response.

Accelerating climate journey for a global bank

We assembled a team of experts to help the bank develop and operationalize a comprehensive climate change strategy across geographies, segments and sectors. We aligned on a global climate ambition and identified 10 business growth opportunities, engaging more than 300 executives to help the bank reach the goal of 50 percent reduction in financed emissions by 2030. We also developed the climate risk target operating model and stress tested 8 key portfolios.

Assessing voluntary market viability for a bioenergy carbon capture and storage project

By using Vivid Economics’ Voluntary Carbon Market Model, which provides a range of estimates for future supply, demand and average prices for carbon credits, we projected average carbon credit prices up to 2030 and supported the results with additional analysis on market segmentation that could enable the project to attract a premium over average market prices. We combined these two approaches to map how voluntary market pricing functions, and the potential revenue stream that the project could capture.

Related Practice


Learn how we work with private- and public-sector institutions on challenges created by growing pressure on resource systems and increasing environmental risk.