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The New Possible
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McKinsey Design

The New Possible: Human Stories Shaping a Post-COVID-19 World

Every day, what we knew as normal before coronavirus fades away, and we find ourselves in a transitional space where we cope with the crisis day by day and wonder what we’ll be doing whenever the next normal arrives.

Introducing the New Possible

– A series of human stories and perspectives on how COVID-19 is challenging and changing our lives and livelihoods.

HUMAN STORIES

Article

Reflections in crisis

– How the lockdown is helping us rediscover what’s important
Video

Meet our participants

– The people behind the stories
Article

Bridging the new divides

– Making work-from-home work better

8

countries

100+

participants

150+

hours of ethnographic research

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